Roy Graff, ChinaContact Managing Director and former e-Commerce Director of Greater China for Gullivers Travel Associates will conduct a workshop on China's booming tourism sector and the opportunities that exist for Western tourism organisations to benefit.

The workshop will preceed the Eye for Travel Travel Distribution and Sales Conference and will focus on distribution and marketing of tourism in China.

Some of the topics to be touched on:

• Updates on recent changes in China’s tourism sector.
• market movements, trends, policies.
• Who are the major players and what are the market access routes?
• How are the changes in government regulations going to affect market access?
• What is happening in China in the field of ticketing, GDS, online travel and FIT?
• What products would be suitable for independent Chinese travellers?
• Where are there opportunities for Western expertise and innovation?
• How to stay competitive in light of the increased market competition for Chinese tourists?
• What is unique about Chinese visitors in their behaviour and preferences?
• What is the source of complaints from Chinese about visiting Western destinations?
• How can the present pressure on prices be solved to ensure Chinese receive quality service and products while abroad?
• How to impress upon your Chinese customers the quality of your service?

ChinaContact执行董事葛儒烨主持，他将主持论坛，并展望中国旅游业的繁荣发展前景，以及西方旅游机构拥有哪些机遇在国际目的地之间愈发激烈的竞争中获益。
将要探讨的一些主题包括：

• 中国旅游业的最新变化——市场运作、趋势及政策。
• 谁将成为主要参与者，中国市场准入途径是什么？
• 政府规章的改变将如何影响市场准入？
• 中国市场的机票预订、GDS、在线旅游以及FIT领域正发生哪些变化？
• 西方企业的创新机遇何在？
• 在争取中国旅客的竞争白热化之际，如何保持竞争力？
• 中国旅客的行为和喜好方面有哪些独特之处？